Product designer with range across consumer and enterprise experiences, from discovery through production quality UI. At U.S. Bank, owned design for the onboarding system used by millions of customers, partnering closely with product managers, engineers, and researchers to drive adoption, engagement, and early retention. I care about the details that make a product feel right and the systems that make it scale.
Work Experience
Product / Experience Designer
U.S. Bank
Aug 2020 – Apr 2025
• Designed U.S. Bank's first login onboarding experience, introducing new customers to key setup tasks at first login; lifted onboarding task completion 18%, digital feature activation 12%, and reduced 90 day churn 11%.
• Extended onboarding into a persistent widget and console experience, including dashboard design for the customer facing widget, bringing customers back to finish what they had skipped; drove 19% higher console return rate, 15% better discoverability, and 10% feature adoption growth.
• Partnered with product managers, engineers, and researchers from discovery through delivery, validating decisions through usability testing and product analytics and presenting data informed recommendations to senior leadership.
• Built new components for U.S. Bank's cross platform design system spanning web and native, enabling consistent, accessible experiences bank wide.
UX Designer
Apple, FileMaker Division
Aug 2018 – Oct 2019
• Implemented system level, WCAG accessible UI components in Xcode with engineering, reducing design to development handoff friction across a complex enterprise product.
• Redesigned the Import Field Mapping dialog for FileMaker 18 to surface source and target fields side by side, reducing mapping errors, and designed the selection and preview experience for Add on Tables, a new feature in FileMaker 19.
• Created wireframes and information architecture for complex data workflows, translating technical constraints into intuitive interfaces that balanced functionality with visual clarity.
Visual Designer / UX Designer
Tandon Group
Feb 2015 – May 2018
• Delivered marketing and brand design across Tandon Group's portfolio of companies, including Infinx (healthcare revenue cycle), Syrma (electronics manufacturing), and Isharya (modern Indian jewelry), spanning event brochures and banners, infographics, icon sets, and templates.
• Designed UI/UX for web and application products across the portfolio, including dashboard design for a client application.
Visual Designer
Danzia
Jan 2014 – Dec 2015
• Served as the sole designer for Danzia, a dancewear company, owning everything from marketing assets to the design and build of their app and website.
Education
BA, Design Studies
San Jose State University
2015
AA, Liberal Arts
De Anza College
2012
Nanodegree, UX Design
Udacity
2022
UserZoom Platform Essentials
UserZoom Academy
2023
Volunteer Experience
Marketing Manager / Designer
Project by Project
2018 – 2020
• Led design and mentored contributors on campaigns addressing social issues affecting the AAPI community.